First, you need to get him to see that there is something in it for him. How do you do this? Well, men are motivated by fear, greed and personal recognition. Did you notice that those are the same things that motivate dogs? Anyway, greed and personal recognition are the biggest motivators in the case of getting him to dress better. He needs to see that it will help his career (greed) and that you will think he is hotter (personal recognition)

Second, now that he is properly motivated, you need to also show him that dressing nicely is not that expensive. You have to know your man. If he is strictly a brand label guy, then take him to a high end department store and let him shop. The high end bill may scare him into not doing it again for 5 years. I would suggest starting at Marshalls, Ross, Target and places like that so that he can get some nice things to update his wardrobe.

For example, any of those places would be a great starting point to getting flat front pants. Most men are still wearing those unfashionable pleats. Guys also tend to wear work shoes or sneakers. That has to stop. Take him to DSW or any of the stores mentioned above to pick out some nice updated shoes. Third, get a haircut. Men tend to hold on to the haircut because it works. Sometimes it stopped working ten years ago. Bald guys tend to let their hair grow too long on the sides and back.

Fourth, get a shave. Mustaches and beards are very personal, but they are also kind of 80’s. I used to have one and dumped it many years ago. They are out of style and add years to the face. A goatee is much more fashionable, but I have a prejudice against facial hair altogether. Finally, now that we have it all together, you should debut the look. Take him out to a fun place with his new cut and clothes and praise him. Just like a dog, when we have done well, praise us and we will do the trick